Beauty Musings

The beauty industry and digital marketing aren’t just the focal points of my professional life; they are topics I am genuinely passionate about and spend much of my time pondering about. As best put by Olivia Rodrigo, “I pay attention to things that most people ignore.” When I walk around the streets and see billboards of beauty ads, I scan it from one end to another, thinking about each and every detail and I attempt to analyse all the intentions around every aspect about it, from the font type to the photography choices. When I scroll through social media, I pay close attention to each post on every beauty brand’s social media. Writing and polishing the cohesive version of that non-stop inner monologue is how this blog series came to be. Below I give my opinion on current trends in the beauty industry, analyse the most stand-out beauty campaigns, and share my personal favourite brands and creators.